imprint

Information obligation according to §5 E-Commerce Law, §14 Corporate Code, §63 Trade Regulations and disclosure obligation according to §25 Media Act.

Attorney
Mag. Michael Hertzberg
Stallburggasse 4/13,
1010 Vienna,
Austria

Purpose of the company: Attorney
UID number: ATU74571778

Tel .: +43 1 420 00 40
E-Mail: hertzberg@legal-team.at

Member of: Vienna Bar Association
Professional law: Attorney under Austrian law and subject to the professional code of law for lawyers (RAO and RL-BA, available at www.oerak.at)

Supervisory authority / trade authority: Vienna Bar Association
Job title: Lawyer
Awarding state: Austria

Editorial information on legal representation, legal advice and current legal issues.

Contact details of the person responsible for data protection If you have any questions about data protection, you will find the contact details of the person responsible or office below: Mag. Michael HERTZBERG Stallburggasse 4/13 A-1010 Vienna +43 1 420 00 40 E-Mail: hertzberg @ legal- team.at Imprint: https://www.legal-team.at//privacy-policy/

EU dispute settlement

In accordance with the regulation on online dispute resolution in consumer affairs (ODR regulation), we would like to inform you about the online dispute resolution platform (OS platform).
Consumers have the opportunity to submit complaints to the European Commission’s online dispute resolution platform at http://ec.europa.eu/odr?tid=121855037 . You can find the necessary contact details above in our legal notice.

However, we would like to point out that we are not willing or obliged to participate in dispute settlement proceedings before a consumer arbitration board.

Liability for the content of this website

We are constantly developing the content of this website and strive to provide correct and up-to-date information. Unfortunately, we cannot accept any liability for the correctness of all content on this website, especially for those provided by third parties. As a service provider, we are not obliged to monitor the information transmitted or stored by you or to investigate circumstances that indicate illegal activity.

Our obligations to remove information or to block the use of information in accordance with general laws on the basis of judicial or official orders remain unaffected, even if we are not responsible.

If you notice problematic or illegal content, please contact us immediately so that we can remove the illegal content. You can find the contact details in the legal notice.

Liability for links on this website

Our website contains links to other websites for whose content we are not responsible. We are not liable for linked websites because we had no knowledge of illegal activities, we have not noticed such illegal activities and we would remove links immediately if we became aware of illegal activities.

If you notice illegal links on our website, please contact us. You can find the contact details in the legal notice.

Copyright notice

All contents of this website (images, photos, texts, videos) are subject to copyright. Please ask us before you distribute, reproduce or exploit the content of this website, for example republishing it on other websites. If necessary, we will legally prosecute the unauthorized use of parts of the content on our site.

If you should find content on this website that violates copyright law, please contact us.

Photo credits

The images, photos and graphics on this website are protected by copyright.

The image rights belong to the following photographers and companies:

eigene, canva.com

All texts are copyrighted.

Source: Created with the imprint generator from AdSimple

Data protection

Table of Contents

Introduction and overview

We have written this data protection declaration (version 19.10.2021-111855037) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the person responsible – and that of Processors commissioned by us (e.g. provider) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data that we process about you.

Data protection declarations usually sound very technical and use legal technical terms. However, this data protection declaration is intended to describe the most important things to you as simply and transparently as possible. As far as transparency is beneficial, technical terms are explained in a reader-friendly manner , links to further information are provided and graphics are used. We are thus informing in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other piece of information that you were not familiar with.
If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, to follow the links provided and to look at further information on third-party sites. You can of course also find our contact details in the imprint.

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR, such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, be it online or offline. The scope of this data protection declaration includes:

all online presences (websites, online shops) that we operate
Social media appearances and email communication
mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal bases

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online at EUR-Lex, the gateway to the EU -Recht, read at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

Consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6 Paragraph 1 lit.b GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a sales contract with you, we need personal information in advance.
Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for bookkeeping. These usually contain personal data.
Legitimate interests (Article 6 Paragraph 1 lit.f GDPR): In the case of legitimate interests that do not restrict your basic rights, we reserve the right to process personal data. For example, we have to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the taking of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria this is the federal law for the protection of natural persons when processing personal data ( data protection law ), DSG for short .
In Germany , the Federal Data Protection Act , or BDSG for short, applies .

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have
any questions about data protection, you will find the contact details of the responsible person or office below: Mag. Michael HERTZBERG
Stallburggasse 4/13
A-1010 Vienna
+43 1 420 00 40
E-Mail: hertzberg@legal-team.at Authorized to
represent:
E-Mail:
Telephone:
Imprint: https://www.legal-team.at//privacy-policy/

Storage period

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases we are legally obliged to store certain data even after the original purpose no longer exists, for example for accounting purposes.

If you want your data to be deleted or if you revoke your consent to data processing, the data will be deleted as soon as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights according to the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure that data is processed fairly and transparently:

According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If so, you have the right to receive a copy of the data and the following information:
- for what purpose we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data will be stored;
- the existence of the right to correction, deletion or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data, if we have not collected it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
According to Article 16 GDPR, you have the right to correct your data, which means that we have to correct the data if you find errors.
According to Article 17 GDPR, you have the right to deletion (“right to be forgotten”), which specifically means that you can request the deletion of your data.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we are only allowed to save the data but no longer use it.
According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format on request.
According to Article 21 GDPR, you have a right of objection, which will result in a change in processing after enforcement.
- If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can object to the processing. We will then check as soon as possible whether we can legally comply with this contradiction.
- If data is used to operate direct mail, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing.
- If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

In short: you have rights – do not hesitate to contact the person in charge listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website you can find at https://www.dsb.gv.at/ . In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Austria data protection authority

Head: Mag. Dr. Andrea Jelinek Address: Barichgasse 40-42, 1030 Vienna Telephone: +43 1 52 152-0 Email address: dsb@dsb.gv.at Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or is contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. Processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, can mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may mean that data may not be processed and stored anonymously. Furthermore, US government authorities may have access to individual data. In addition, it can happen that the collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, provided that this is offered.

At the appropriate places in this data protection declaration, we will provide you with more detailed information about data transfer to third countries, if this applies.

Data processing security

We have implemented both technical and organizational measures to protect personal data. Wherever possible, we encrypt or pseudonymize personal data. As a result, we make it as difficult as possible, as far as possible, for third parties to infer personal information from our data.

Art. 25 GDPR speaks of “data protection through technology design and data protection-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) always think of security and appropriate security Measures. If necessary, we will go into specific measures below.

TLS encryption with https

TLS, encryption and https sound and are very technical. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “overhear”.

We have thus introduced an additional security layer and comply with data protection through technology design ( Article 25 (1) GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol in the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” for good links to further information.

communication

Communication summary 👥 Affected parties: Everyone who communicates with us by phone, email or online form 📓 Processed data: e.g. B. Telephone number, name, email address, entered form data. You can find more details on this under the type of contact used in each case 🤝 Purpose: Processing communication with customers, business partners, etc. 📅 Storage period: Duration of the business case and the statutory provisions ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art 6 para. 1 lit.b GDPR (contract), Art. 6 para. 1 lit.f GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed.

The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for the same length of time or for as long as required by law.

Affected people

The above-mentioned processes affect everyone who contacts us via the communication channels we have provided.

phone

When you call us, the call data is stored in pseudonymized form on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved for answering inquiries. The data will be deleted as soon as the business case has ended and legal requirements allow.

e-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone, …) and data is saved on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements allow.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an email address from us. The data will be deleted as soon as the business case has ended and legal requirements allow.

Legal bases

The processing of the data is based on the following legal bases:

Article 6 (1) (a) GDPR (consent): You give us your consent to store your data and continue to use it for the purposes of the business case;
Art. 6 Para. 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as B. the telephone provider or we have to provide the data for pre-contractual activities, such as B. the preparation of an offer, process;
Art. 6 Paragraph 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional manner. For this purpose, certain technical facilities such. B. e-mail programs, Exchange servers and mobile network operators are necessary to operate communication efficiently.

Cookies summary 👥 Affected: visitors to the website 🤝 Purpose: depending on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie. 📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie. 📅 Storage duration : depending on the respective cookie, can vary from hours to years ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to save user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you call up our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152111855037-9 Purpose : Differentiation of website visitors Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure the basic functionality of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

Goal-oriented cookies
These cookies improve user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

Which data are processed?

Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the context of the following data protection declaration.

Storage duration of cookies

The storage duration depends on the respective cookie and is further specified under. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage duration yourself. You can manually delete all cookies at any time using your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if you have not given your consent. there are legitimate interests (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this certain cookies are often absolutely necessary.

Unless absolutely necessary cookies are used, this will only be done with your consent. The legal basis for this is Article 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

Web hosting

Web hosting summary 👥 Affected: visitors to the website 🤝 Purpose: professional hosting of the website and security of operation 📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details below or from the web hosting provider used. 📅 Storage period: depending on the respective provider, but usually 2 weeks ⚖️ Legal bases: Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website we mean the entirety of all websites on a domain, ie everything from the start page (homepage) to the very last subpage (like this one here). By domain we mean example.de or musterbeispiel.com.

When you want to view a website on one screen, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser has to connect to another computer where the website’s code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser establishes a connection on your computer (desktop, laptop, smartphone) and while data is being transferred to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a period of time in order to ensure proper operation.

As an illustration:

Why do we process personal data?

The purposes of data processing are:

Professional hosting of the website and security of operation
to maintain operational and IT security
Anonymous evaluation of the access behavior to improve our offer and, if necessary, to prosecute or prosecute claims

Which data are processed?

Even while you are visiting our website, our web server, that is the computer on which this website is saved, usually automatically saves data such as

the complete Internet address (URL) of the website called up (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=111855037)
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and Time
in files, the so-called web server log files

How long will data be stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by the authorities in the event of illegal behavior.

In short: your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Art. 6 Para. 1 lit. and to be able to trace attacks and claims from them if necessary.

There is usually an order processing contract between us and the hosting provider in accordance with Art. 28 f. GDPR, which guarantees compliance with data protection and data security.

World4You privacy policy

We use World4You, among others a web hosting provider, for our website. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstrasse 35, 4020 Linz, Austria. You can find out more about the data processed through the use of World4You in the data protection declaration at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html .

Website modular systems

Website modular systems Privacy policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as technical usage information such as browser activity, clickstream activities, session heat maps and contact details, IP address or your geographic location. You can find more details on this below in this data protection declaration and in the data protection declaration of the provider. 📅 Storage period: depends on the provider ⚖️ Legal bases: Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 lit.

What are website building blocks?

We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text we give you general information about data processing using modular systems. You can find more information in the provider’s privacy policy.

Why do we use modular website systems for our website?

The greatest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-arranged website that we can operate and maintain ourselves without any external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This enables us to design our website according to our wishes and to offer you an informative and pleasant time on our website.

Which data is saved by a modular system?

Which data is saved depends of course on the modular website system used. Each provider processes and collects different data from the website visitor. However, technical usage information such as the operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activities, session heat maps, etc.) can also be processed. Personal data can also be recorded and saved. These are mostly contact details such as email address, telephone number (if you have provided one), IP address and geographic location data. You can find out exactly which data is saved in the provider’s data protection declaration.

How long and where will the data be stored?

We will inform you below about the duration of the data processing in connection with the modular website system used, provided we have further information on this. You can find detailed information about this in the provider’s data protection declaration. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It is possible that the provider stores your data according to its own requirements, over which we have no influence.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact those responsible for the modular website system used. You can find contact details either in our data protection declaration or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. This works in different ways depending on which browser you are using. Please note, however, that not all functions may then work as usual.

Legal basis

We have a legitimate interest in using a modular website system to optimize our online service and to present it to you in an efficient and user-friendly manner. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests). Nevertheless, we only use the kit if you have given your consent.

If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This particularly applies to tracking activities. The legal basis for this is Article 6 (1) (a) GDPR.

With this data protection declaration we have given you the most important general information about data processing. If you want to find out more about this, you will find further information – if available – in the following section or in the provider’s data protection declaration.

Wordpress.com privacy policy

We use WordPress.com, a modular website system, for our website. The service provider is the American company Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA.

WordPress.com processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

WordPress.com uses standard contractual clauses approved by the EU Commission (= Art. 46 Para . 2 and 3 GDPR). These clauses oblige WordPress.com to comply with the EU data protection level when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed by using WordPress.com in the data protection declaration at https://automattic.com/de/privacy/ .

Web analytics

Web Analytics Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used. 📅 Storage period: depending on the web analytics tool used ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. In doing so, data is collected, which the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are created and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. We are showing you two different offers for a limited period of time. After the test (so-called A / B test) we know which product or which content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best website on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and make sure that you feel comfortable on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

Which data are processed?

The exact data that is saved naturally depends on the analysis tools used. But as a rule, for example, what content you view on our website, which buttons or links you click, when you call up a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you click Visit website or which computer system you are using. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). For the purpose of the tests, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address, is stored. All of this data is stored pseudonymized if it is collected. In this way, you cannot be identified as a person.

The following example shows the functionality of Google Analytics as an example for client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only save data for a few minutes or until you leave the website, other cookies can save data for several years.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the detection by web analytics tools are.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . Nevertheless, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we recommend that you read our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information on special web analytics tools can be found – if available – in the following sections.

Google Optimize privacy policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Google uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed by using Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=en-US .

Facebook-Pixel data protection declaration

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt from JavaScript code that loads a collection of functions with which Facebook can track your user actions, provided you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalized advertising) see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you the cookies that were set on a test page by integrating Facebook pixels. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6111855037-7 Purpose
: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months

Name: fr Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1.0.Bdeiuf. Purpose: This cookie is used so that Facebook pixels also work properly. Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062111855037-3
Value: Name of the author Purpose
: This cookie stores the text and the name of a user who leaves a comment, for example.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https% 3A% 2F% 2Fwww.testseite…% 2F (URL of the author) Purpose
: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value : Author ‘s email address Purpose
: This cookie saves the user’s email address if it has been published on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option of deactivating or activating providers.

We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing takes place mainly through Facebook pixels. This can lead to data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It can also happen that this data is linked to data from other Facebook services with which you have a user account.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php .

Facebook automatic extended comparison data protection declaration

We have also activated the automatic advanced matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed e-mails, names, gender, city, state, zip code and date of birth or telephone number as additional information to Facebook, provided that you have provided this data to us. This activation enables us to adapt advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Analytics privacy policy

Google Analytics Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this below in this data protection declaration. 📅 Storage period: depending on the properties used ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is google analytics

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better adapt our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we receive reports on your user behavior. These can include the following reports:

Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
Advertisement reports: Advertisement reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
Behavioral Reports: This is where we learn how you interact with our website. We can understand which route you take on our site and which links you click.
Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports, we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

Which data is saved by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data are stored for different lengths of time.

Identifications such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152111855037-5 Purpose
: By default, analytics.js uses the cookie _ga to save the user ID. Basically, it is used to differentiate website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152111855037-1 Purpose
: The cookie is also used to differentiate between website visitors . Expiry date: after 24 hours
Name: _gat_gtag_UA_ <property-id>
Value: 1 Purpose
: Is used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: not specified . Purpose
: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1 Purpose
: This cookie can be used to track your behavior on the website and to measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1 Purpose
: The cookie is used like _gat_gtag_UA_ <property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958 Purpose
: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564 Purpose
: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser again.
Expiration date: after closing the browser

Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = / Purpose
: The cookie is used to identify the source of the traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified Purpose
: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google changes the choice of their cookies again and again.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. In this way we get information about where you are on our website.

Session duration: Google defines the session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: We speak of a bounce if you only view one page on our website and then exit our website again.

Account creation : When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that it cannot be clearly assigned.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Further data include contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. The list is not intended to be exhaustive and is only used as a general guide to data storage by Google Analytics.

How long and where will the data be stored?

Google has distributed your servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

At Universal Analytics Properties, Google Analytics has set a standardized retention period for your user data of 26 months. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five variants available for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period will be reset every time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. Use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the detection by web analytics tools are.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . Nevertheless, we only use Google Analytics if you have given your consent.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = de .

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de .

Google Analytics reports on demographics and interests

We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports contain information on age, gender and interests. This enables us – without being able to assign this data to individual persons – to get a better picture of our users. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can stop using the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated by checking the box.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Warning: The deletion of cookies, the use of the incognito / private mode of your browser, or the use of another browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics add-on for data processing

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.

You can find more about the addition on data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. This means that your data can be analyzed across all devices. By activating Google signals, data is recorded and linked to the Google account. This enables Google to recognize, for example, when you are viewing a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, additional visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This gives us better advertising reports and more useful information about your interests and demographic characteristics from Google. This includes your age, what language you speak, where you live or what gender you belong to. There are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data is only collected if you have allowed personalized advertising in your Google account. It is always a matter of summarized and anonymous data and never of individual persons. You can manage or delete this data in your Google account.

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below and in the Google Analytics privacy policy. 📅 Storage period: depending on the properties used ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the WordPress plug-in Google Site Kit from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services for the European region. With Google Site Kit we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated in the Google Site Kit collect, among other things, personal data from you. In this data protection declaration we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant for you in this context.

Google Site Kit is a plugin for the content management system WordPress. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics that are collected by other Google products. Above all from Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier in this regard because we can view and analyze the statistics of Google products in the dashboard. We no longer have to register separately for the respective tool. Site Kit therefore always offers a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and your data, for example about your user behavior, will be sent to Google, stored and processed there. This also includes personal data such as your IP address.

We have separate text sections in this data protection declaration for more detailed information on the individual services. For example, take a look at our privacy policy for Google Analytics. Here we go into the data collected very carefully. You will find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have generally consented to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value: 2.1326744211.152111855037-2 Purpose
: By default, analytics.js uses the cookie _ga to save the user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152111855037-7 Purpose
: This cookie is also used to differentiate between website visitors .
Expiry date: after 24 hours

Name: _gat_gtag_UA_ <property-id>
Value: 1 Purpose
: This cookie is used to lower the request rate.
Expiry date: after 1 minute

How long and where will the data be stored?

Google stores the data it collects on its own Google servers that are distributed around the world. Most of the servers are located in the United States, so it is very easy for your data to be stored there too. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the company provides servers.

Data collected by Google Analytics are stored for 26 months in a standardized manner. Your user data will then be deleted. The retention period applies to all data linked to cookies, user identification and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Please note that when you use this tool, your data can also be stored and processed outside of the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Site Kit requires your consent, which we obtained with our cookie popup. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the detection by web analytics tools are.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Site Kit, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . Nevertheless, we only use Google Site Kit if you have given your consent.

To find out more about data processing by Google, we recommend the comprehensive data protection guidelines from Google at https://policies.google.com/privacy?hl=de .

Google Tag Manager privacy policy

Google Tag Manager Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Organization of the individual tracking tools 📓 Processed data: Google Tag Manager does not store any data itself. The data is recorded by the tags of the web analytics tools used. 📅 Storage period: depending on the web analytics tool used ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is the Google Tag Manager?

For our website we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of Google’s many helpful marketing products. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers to. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That is why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep our day jungle in order.

What data is saved by the Google Tag Manager?

The Tag Manager itself is a domain that does not set any cookies and does not save any data. He acts as a mere “administrator” of the implemented tags. The data record the individual tags of the various web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and is not saved.

The situation is completely different, however, with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymised form. We therefore consent to our website data being passed on anonymously. In spite of long research, we were unable to find out which summarized and anonymous data are exactly forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where will the data be stored?

When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most of them are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Legal basis

The use of the Google Tag Manager requires your consent, which we obtained with our cookie popup. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the detection by web analytics tools are.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Tag Managers can improve profitability. The legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . We only use the Google Tag Manager if you have given your consent.

If you want to find out more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html .

MailChimp privacy policy

MailChimp Privacy Policy Summary 👥 Affected: Newsletter subscribers 🤝 Purpose: Direct mailing by e-mail, notification of systemically relevant events 📓 Processed data: Data entered during registration, but at least the e-mail address. 📅 Storage period: Duration of the subscription ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is MailChimp?

Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don’t have to install anything and can still draw on a pool of really useful functions. In the following we will go into more detail about this e-mail marketing service and inform you about the most important aspects relevant to data protection.

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we don’t have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available via the Internet – on an external server. This way of using software is also called SaaS (Software as a Service). The following graphic shows schematically how MailChimp distributes emails to newsletter recipients.

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can carry out individual campaigns, regular campaigns, autoresponders (automatic e-mails), A / B tests, RSS campaigns (sending out in a predefined time and frequency) and follow-up campaigns .

Why do we use MailChimp on our website?

We generally use a newsletter service so that we can stay in contact with you. We want to tell you what’s new with us or what attractive offers we currently have in our program. We always look for the simplest and best solutions for our marketing measures. And for this reason we also decided to use MailChimp’s newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. In this way we can create interesting and beautiful newsletters in just a short time. With the design templates we offer, we design each newsletter individually and thanks to the “responsive design” our content is displayed legibly and beautifully on your smartphone (or any other mobile device).

Thanks to tools such as the A / B test or the extensive analysis options, we can see very quickly how you get our newsletters. In this way we can react if necessary and improve our offer or our services.

Another advantage is the “cloud system” from MailChimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.

Which data is saved by MailChimp?

The Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to contact you (provided you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you confirm your membership in an email list from MailChimp by email. So that MailChimp can also prove that you have registered yourself in the “list provider”, the date of the entry and your IP address are saved. MailChimp also stores your email address, your name, the physical address and demographic information such as language or location.

This information is used to send you e-mails and to enable certain other MailChimp functions (such as evaluation of the newsletter).

MailChimp also shares information with third party service providers to provide better services. MailChimp also shares some data with third-party advertising partners in order to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.

Using so-called “web beacons” (these are small graphics in HTML e-mails), MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked. All of this information is stored on the MailChimp servers. This gives us statistical evaluations and enables us to see exactly how well you received our newsletter. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. In this way, for example, the dispatch can be technically optimized or the location (country) of the recipient can be determined.

The following cookies can be set by MailChimp. This is not a complete list of cookies, but rather an exemplary selection:

Name : AVESTA_ENVIRONMENT Value: Prod Purpose : This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list. Expiration date: after the session ends

Name : ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001111855037-3 Purpose : The cookie is used to distinguish a person from a bot. This enables secure reports on the use of a website to be generated. Expiry date: after 2 hours

Name : bm_sv
Value: A5A322305B4401C2451FC22FFF547486 ~ FEsKGvX8eovCwTeFTzb8 // I3ak2Au… Purpose : The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment process safely and easily. For this, the user is anonymously identified on the website. Expiry date: after 2 hours

Name : _abck
Value: 8D545C8CCA4C3A50579014C449B045111855037-9 Purpose : We were unable to find out more information about the purpose of this cookie . Expiry date: after one year

Sometimes it can happen that you open our newsletter for a better presentation via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies (small text files that save data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the “Cookie Statement” from MailChimp (at: https://mailchimp.com/legal/cookies/ ) you can find out exactly how and why the company uses cookies.

How long and where will the data be stored?

Since MailChimp is an American company, all collected data is also stored on American servers.

In principle, the data remains permanently stored on MailChimp’s servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all your personal data for us and anonymizes you in the MailChimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After we received the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the received email by clicking on the link in the area below. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you get to a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Deactivating or deleting works a little differently depending on the browser. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Legal basis

MailChimp sends our newsletter on the basis of your consent (Article 6 (1) (a) GDPR). This means that we are only allowed to send you a newsletter if you have actively registered for it beforehand. If consent is not required, the newsletter is sent on the basis of the legitimate interest in direct marketing (Article 6 (1) (f)), provided this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.

MailChimp processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

MailChimp uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige MailChimp to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/ , information on data protection at MailChimp (privacy) can be found at https://mailchimp.com/legal/privacy/ .

MailChimp order data processing contract

We have concluded a data processing addendum contract with MailChimp. This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.

You can find more information about this contract at https://mailchimp.com/legal/data-processing-addendum/ .

Online marketing

Online Marketing Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. You can find more details about this in the online marketing tool used. 📅 Storage period: depending on the online marketing tools used ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is Online Marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to be able to show our offer to many interested people, we operate online marketing. Mostly it is about online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. The data help us, on the one hand, to only really show our content to those people who are also interested and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in our offer. We are aware that this is not possible without conscious measures being taken. That’s why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and that also use data to always provide suggestions for improvement. This enables us to target our campaigns more precisely to our target group. The purpose of these online marketing tools used is ultimately to optimize our offer.

Which data are processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data are stored in cookies (small text files), for example. With the help of this data, we can not only place advertising in the traditional way, but also present our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and save data from you accordingly. The named cookies store, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came to us from. Technical information can also be saved. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we can also determine your location, we can also save and process this.

Your IP address is saved in a pseudonymised form (i.e. shortened). Clear data that directly identify you as a person, such as your name, address or email address, are only saved in pseudonymised form as part of the advertising and online marketing process. We cannot identify you as a person, we have only saved the pseudonymized, saved information in the user profiles.

Under certain circumstances, the cookies can also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) can also be saved in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

With all of the advertising tools we use that save your data on their servers, we only ever receive summarized information and never data that makes you identifiable as an individual. The data only shows how well-placed advertising measures worked. For example, we can see what measures have induced you or other users to come to our website and purchase a service or product there. Based on the analyzes, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested people.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different periods of time. Some cookies are deleted after you leave the website, others can be stored in your browser for a number of years. In the respective data protection declarations of the individual providers, you will usually find detailed information about the individual cookies that the provider uses.

Right to object

Since cookies can usually be used in online marketing tools, we also recommend our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the collection through online marketing tools are.

We also have a legitimate interest in measuring online marketing measures in anonymised form in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . Nevertheless, we only use the tools if you have given your consent.

You will find information on special online marketing tools – if available – in the following sections.

Facebook Conversions API privacy policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European region, Facebook Ireland Ltd. is the company. (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland).

Facebook Conversions API processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Facebook Conversions API uses standard contractual clauses approved by the EU Commission (= Art. 46 Para . 2 and 3 GDPR). These clauses oblige Facebook Conversions API to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy .

Facebook Custom Audiences privacy policy

We use Facebook Custom Audiences, a server-based event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European region, Facebook Ireland Ltd. is the company. (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland).

Facebook also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Facebook uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy at https://www.facebook.com/about/privacy .

Google AdMob privacy policy

We use Google AdMob, a tool for mobile advertising, on our website. The service provider is the American company Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You can find out more about the data processed through the use of Google AdMob in the Privacy Policy at https://policies.google.com/privacy?hl=de .

Pinterest Web Analytics Privacy Policy

We use Pinterest Web Analytics, a web analysis program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish headquarters at Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Pinterest also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Pinterest uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Pinterest to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of Pinterest Web Analytics in the privacy policy at https://policy.pinterest.com/de/privacy-policy .

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: economic success and the optimization of our services. 📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. 📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is Google Ads Conversion Tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, which data is stored and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That’s why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an active visitor. This always happens when you click on our ad and then take another action, such as visiting our website. With the conversion tracking tool from Google we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is saved by Google Ads conversion tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the “Conversion” cookie from a Google domain is saved on your computer (usually in the browser) or mobile device. Cookies are small text files that save information on your computer.

Here are the data from the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111855037-3 Purpose : This cookie saves every conversion that you make on our site after you have come to us via a Google Ad. Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE Purpose : This is a classic Google Analytics cookie and is used to record various actions on our website. Expiry date: after 3 months
Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be refined and improved with the help of Google Analytics. For ads that Google shows in different places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we can see which advertising measures were well received.

How long and where will the data be stored?

At this point we want to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name “Conversion” and “_gac” (which is used in connection with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option of opting out of Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 , all “advertising cookies” are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only the personalized advertisements.

Legal basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the detection by the Google Ads conversion tracking is.

We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.

If you would like to find out more about data protection at Google, we recommend the general data protection declaration from Google: https://policies.google.com/privacy?hl=de .

Google AdSense privacy policy

Google AdSense Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: economic success and the optimization of our services. 📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. 📅 Storage period: depending on the cookies used and stored data ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is Google AdSense?

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense we can show advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection text about Google AdSense, we explain why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

The advertising program Google AdSense has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to show you advertising that interests you and offers added value. Based on your interests or your user behavior and on the basis of our offer, Google checks which advertisements are suitable for our website and for our users. At this point we would like to mention that we are not responsible for the selection of advertisements. We only offer advertising space on our website. The selection of the displayed advertising is made by Google. Since August 2013, the displays have also been adapted to the respective user interface. That means, regardless of whether you visit our website from your smartphone, PC or laptop, the displays adapt to your device.

Why do we use Google AdSense on our website?

Running a quality website takes a lot of dedication and effort. Basically, we’re never finished working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That’s why we decided to use ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these advertisements. With the help of Google AdSense, you will only be offered advertisements that match our topics and your interests.

Similar to Google indexing for a website, a bot examines the relevant content and offers on the page. The content of the advertisements is then adjusted and presented. In addition to the content-related overlaps between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data is stored by Google AdSense?

Cookies are used, among other things, so that Google AdSense can display advertising that is tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable information. It should be noted, however, that Google regards data such as “pseudonymous cookie IDs” (name or another identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.

As part of AdSense, third-party providers may be able to place and read cookies in your browser or use web beacons to save data that they receive through the provision of advertisements on the website. Web beacons are small graphics that make a log file analysis and a recording of the log file. This analysis enables statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

Information on how to deal with an ad (clicks, impressions, mouse movements)
Information as to whether an advertisement has already appeared in your browser at an earlier point in time. This data will help prevent you from seeing an ad more often.

In doing so, Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personal data that Google may have about you via other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we are referring to a test website that has only installed Google AdSense:

Name: uid
Value: 891269189111855037-8 Purpose
: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data on activity on our website.
Expiry date: after 2 months

Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is saved under the domain track.adform.net.
Expiry date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0 Purpose
: This cookie is saved under the domain track.adform.net, stands for client ID and is used to improve the advertising for you. It can route more relevant advertisements to the visitor and helps improve the reports on campaign performance. Expiry date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU111855037-1 Purpose
: The cookie is saved under the domain doubleclick.net. It is used to register your actions after viewing or clicking on the ad. This allows you to measure how well an ad is received by our visitors.
Expiry date: after 1 month

Name: test_cookie
Value: not specified Purpose
: With the help of the “test_cookie” you can check whether your browser supports cookies at all. The cookie is saved under the domain doubleclick.net.
Expiry date: after 1 month

Name: CT592996
Value: 733366 Purpose
: Is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.
Expiry date: after one hour

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where will the data be stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google’s in-house servers in the USA.

If you do not have a Google account or are not logged in, Google usually saves the data collected with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are signed in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case when Google has to store certain data for an indefinite longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 , all “advertising cookies” are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only the personalized advertisements.

If you have a Google Account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated . Here, too, you will continue to see advertisements, but these are no longer adapted to your interests. Still, the ads will be displayed based on a few factors such as your location, browser type, and the search terms used.

Legal basis

If you have consented to the use of Google AdSense, the legal basis for the corresponding data processing is this consent. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the detection by Google AdSense is.

We also have a legitimate interest in using Google AdSense to optimize our online service and our marketing measures. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . Nevertheless, we only use Google AdSense if you have given your consent.

You can read which data Google basically collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/ .

Microsoft Advertising Privacy Policy

Microsoft Advertising Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: economic success and the optimization of our services. 📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. 📅 Storage period: Microsoft stores the data until it is no longer needed for the fulfillment of the purposes ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is Microsoft Advertising?

We also use the Microsoft Advertising advertising program from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, for our online marketing measures. With the help of Microsoft Advertising, we want to draw the attention of many people to the high quality of our products and / or services. For this we use a technology (conversion tracking tool) from Microsoft on our website, which also stores your data. In this data protection declaration we will go into more detail on this service, show you which data is stored, managed and processed and how you can prevent this data storage.

Perhaps you know Microsoft Advertising by its former name “Bing Ads”. This is a Microsoft advertising program that is based on a pay-per-click system. This means advertisers can advertise through the search engines Bing and Yahoo! Advertise and pay only when a user clicks on the ad.

Why do we use Microsoft Advertising?

We are convinced of our offers and of course want to present them to a broader public. With Microsoft Advertising, we can bring our products or services closer to precisely those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising we also have the option to place advertisements in the so-called “Microsoft Audience Network”. For example, we can also place advertisements on LinkedIn. Conversion tracking tells us, for example, which advertisement you used to find us, which sub-pages you particularly like and which actions you carry out on our website. This data enables us to adapt our website, our advertisements and our offers much better to your needs.

What data does Microsoft Advertising store?

We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is what is known as the Universal Event Tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to find out more about your user behavior on our website. For example, we can find out which keyword or which ad you came to us from, what you clicked on on our website, how many people visit our website via Microsoft Ads and how long you stay on our website. All of these data relate to user behavior and not to personal data. We only receive data or analyzes of your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising offer and other services. If you have a Microsoft account yourself, the data collected can be linked to your account. It is also possible that Microsoft will recognize and save your IP address. In order to save all this data on your user behavior, the following cookie is set in your browser after you have come to our website via a Microsoft ad:

Name: MUIDB
Value: 08A53CA3313F6255044C307E353F61CD Purpose
: This cookie is set by our embedded Microsoft tag (UET tag) and is used for synchronization across various Microsoft websites. This allows users to be recognized across different domains.
Expiry date: after one year

However, if you access our website via a Bing ad, other cookies can also be set in your browser. Here we show you a selection of other cookies:

Name: ABDEF
Value: V = 0 & ABDV = 0 & MRNB = 1594294373452 & MRB = 0111855037-7 Purpose
: We could not find out any more detailed information about this cookie.
Expiry date: after one year

Name: SRCHD
Value: AF = NOFORM Purpose
: This cookie is responsible for the functionality of the tracking and the website.
Expiry date: after one year

Name: SRCHHPGUSR
Value: WTS = 63729889193 & HV = 1594294374 & CW = 1920 & CH = 937 & DPR = 1 & UTC = 120 & DM = 0
Purpose: This cookie tracks and stores your user behavior on our website and the interaction of the Bing map interface.
Expiry date: after one year

Name: SRCHUID
Value: V = 2 & GUID = 157B20CCF36A43F3A4AE9790346EB7A7 & dmnchg = 1 Purpose
: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map API.
Expiry date: after one year

Name: _EDGE_S
Value: mkt = de-at & SID = 2EE7002D956A61511D280F2F9474607111855037-2 Purpose
: This cookie collects and saves your user behavior across multiple websites. The aim of targeting is to better adapt the advertising measures to the interests of our target group.
Expiry date: after the end of the browser session

Name: _SS
Value: SID = 2EE7002D956A61511D280F2F94746077111855037-9
Usage : This cookie is used, among other things, to see how you have accessed as a user on our website. In other words, which advertisement led you to our website.
Expiry date: after one year

How long and where will the data be stored?

We have no influence on how Microsoft continues to use the collected user data. Microsoft has its own servers in operation worldwide. Most are located in the United States and that is why your data can also be stored, managed and processed on the American servers. Microsoft stores data (especially personal data) for as long as it is necessary to provide its own services or products or for legal purposes. Microsoft also mentions that the actual retention period varies widely and depends on the product in question.

For searches via Bing, Microsoft will delete your saved searches after 6 months by deleting your IP address. Cookie IDs that are generated via the MUID cookie, for example, are made unrecognizable after 18 months.

How can I delete my data or prevent data storage?

You have the option of opting out of Microsoft Ads conversion tracking at any time. If you do not want interest-based advertisements from Microsoft Advertising to be displayed to you, you can switch off this function at https://account.microsoft.com/privacy/ad-settings/signedout . You can also deactivate, manage or delete all cookies in your browser. It works a little differently with every browser. The instructions for the most common browsers can be found here:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

If you have consented to Microsoft Advertising being used, the legal basis for the corresponding data processing is this consent. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the detection by Microsoft Advertising, is.

We also have a legitimate interest in using Microsoft Advertising to optimize our online service and our marketing measures. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . Nevertheless, we only use Microsoft Advertising if you have given your consent.

Microsoft also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Microsoft uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Microsoft to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

We hope to have given you an overview of data processing by Microsoft Ads conversion tracking. It is of course always possible that Microsoft’s data protection guidelines will change. For more information and to stay up to date, we also recommend Microsoft’s privacy policy at https://privacy.microsoft.com/de-de/privacystatement .

Blogs and publication media

Blogs and publication media Data protection declaration Summary 👥 Affected: Visitors to the website 🤝 Purpose: Presentation and optimization of our services as well as communication between website visitors, security measures and administration 📓 Processed data: Data such as contact details, IP address and published content. You can find more details on this under the tools used. 📅 Storage period: depending on the tools used ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 S. 1 lit. b. GDPR (contract)

What are blogs and publication media?

We use blogs or other means of communication on our website with which we can communicate with you on the one hand and you can also communicate with us on the other. Your data can also be stored and processed by us. This may be necessary so that we can present content accordingly, communication works and security is increased. In our data protection text, we generally go into which data can be processed by you. Exact information on data processing always depends on the tools and functions used. You will find detailed information about data processing in the data protection notices of the individual providers.

Why do we use blogs and publication media?

Our greatest concern with our website is to offer you interesting and exciting content and at the same time your opinions and content are important to us. That is why we want to create a good interactive exchange between us and you. We can achieve just that with various blogs and publication options. For example, you can write comments on our content, comment on other comments or, in some cases, make contributions yourself.

Which data are processed?

Exactly which data is processed always depends on the communication functions we use. Very often the IP address, username and the published content are saved. This is done primarily to ensure security, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are saved with information in your browser. You can find more information about the collected and stored data in our individual sections and in the data protection declaration of the respective provider.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. For example, post and comment functions save data until you revoke the data storage. In general, personal data is only stored for as long as it is absolutely necessary for the provision of our services.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers of communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can also be used in publication media, we also recommend our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

We use the means of communication mainly on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers, business partners and visitors. Insofar as the use serves to process or initiate contractual relationships, the legal basis is also Article 6 Paragraph 1 Clause 1 lit. b. GDPR.

Certain processing, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have consented that your data can be processed and stored through integrated publication media, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most of the communication functions we use set cookies in your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

You can find information on special tools – if available – in the following sections.

Wordpress Emojis Privacy Policy

We also use so-called emojis and smilies in our blog. We don’t need to explain in more detail what emojis are exactly here. You know those smiling, angry or sad faces. They are graphic elements or files that we make available and are loaded from another server. The service provider for the retrieval of WordPress emojis and smilies is Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. This third party provider stores your IP address in order to be able to transmit the emoji files to your browser.

Automattic also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Automattic uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Automattic to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

You can find out more about the data processed through the use of Automattic in the Privacy Policy at https://automattic.com/privacy/ .

Cookie Consent Management Platform

Cookie Consent Management Platform Summary 👥 Affected: Website visitors 🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools 📓 Processed data: Data to manage the cookie settings such as IP address, time of consent, type of Consent, individual consents. You can find more details on this with the tool used in each case. 📅 Storage period: depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, provides you with the cookie consent required under data protection law and helps you and us to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or not. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can save and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies actually landed on our website. Thanks to a cookie management tool, which regularly scans the website for all cookies present, we know about all cookies and can provide you with GDPR-compliant information. You can then use the consent system to accept or reject cookies.

Which data are processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is saved so that we do not have to ask you every time you visit our website and so that we can also prove your consent if required by law. This is saved either in an opt-in cookie or on a server. The storage time of your cookie consent varies depending on the provider of the cookie management tool. This data (such as pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is stored for up to two years.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different periods of time. Some cookies are deleted after you leave the website, others can be stored in your browser for a few years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers, you will usually receive precise information about the duration of the data processing.

Right to object

You also have the right and the option to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Information on special cookie management tools can be found – if available – in the following sections.

Legal basis

If you agree to cookies, your personal data will be processed and saved via these cookies. If we are allowed to use cookies with your consent (Article 6 (1) (a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in accordance with the law, which is a legitimate interest (Article 6 (1) (f) GDPR).

BorlabsCookie privacy policy

We use BorlabsCookie on our website, which is a tool for storing your cookie consent, among other things. The service provider is the German company Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany. You can find out more about the data processed through the use of BorlabsCookie in the Privacy Policy at https://de.borlabs.io/datenschutz/ .

Social media

Social Media Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising 📓 Processed data: Data such as telephone numbers, e-mail addresses, contact data, data on user behavior, information on Your device and your IP address. You can find more details on this with the respective social media tool used. 📅 Storage period: depending on the social media platforms used ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, if you click a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. With our social media presence, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The primary purpose of the data that is saved and processed through your use of a social media channel is to be able to carry out web analyzes. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. In this way, it is also possible for the platforms to present you with customized advertisements. For this purpose, cookies are usually set in your browser, which save data on your usage behavior.

As a rule, we assume that we will remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of a related agreement. The essence of the agreement is then given below for the platform concerned.

Please note that when you use the social media platforms or our built-in elements, your data can also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to easily claim or enforce your rights with regard to your personal data.

Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or who you follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data that is collected via a social media platform is also stored on the provider’s servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to the data processing, you should read the respective data protection declaration of the company carefully. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or if you want to assert corresponding rights.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

You can find information on special social media platforms – if available – in the following sections.

Facebook privacy policy

Facebook privacy policy summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as customer data, data on user behavior, information about your device and your IP address. More details can be found below in the data protection declaration. 📅 Storage period: until the data is no longer useful for Facebook purposes ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.

If your data is collected and forwarded via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our joint commitments have also been enshrined in a publicly available agreement at https://www.facebook.com/legal/controller_addendum . It states, for example, that we must clearly inform you about the use of Facebook tools on our site. We are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.

In the following we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to call them just Facebook tools. These include:

Facebook pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook login
Account Kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

These tools enable Facebook to expand its services and to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show users appropriate advertising, Facebook needs information about people’s wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. In this way, Facebook can create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyzes give us a better insight into how you use our services, website or products. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

Which data are saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called “hashing” takes place before customer data is transmitted to Facebook. This means that a data record of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact details, “event data” are also transmitted. “Event data” means the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. “Event data” can also be linked to contact details. This enables Facebook to offer better personalized advertising. After the already mentioned comparison process, Facebook will delete the contact details again.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies .

How long and where will the data be stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivate and Delete”.

4) Now select “Delete account” and then click on “Next and delete account”

5) Now enter your password, click on “Next” and then on “Delete account”

The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. This works in different ways depending on which browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Legal basis

If you have consented that your data can be processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the Facebook cookie policy.

We hope that we have brought you the most important information about the use and data processing by the Facebook tools. If you want to find out more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update .

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are built into our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

“Save” button
“Like” button, share, send and quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video players
Group plug-in

At https://developers.facebook.com/docs/plugins you can find more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or have already visited facebook.com , Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to the Facebook data, you must log out of Facebook while visiting the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not have precise information about the exact content of the data. However, we try to inform you as much as possible about data processing based on our current state of knowledge. You can also read how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update .

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified Purpose
: This cookie is used so that the social plug-ins work on our website.
Expiration date: after the session ends

Name: fr
Value: 0jieyh4111855037c2GnlufEJ9..Bde09j… 1.0.Bde09j Purpose
: The cookie is also necessary for the plug-ins to function properly. Expiry date :: after 3 months
Note: These cookies were set after a test, even if you are not a Facebook member.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php .

Facebook login privacy policy

We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login process saves data about you or your user behavior and transmits it to Facebook.

In order to save the data, Facebook uses different cookies. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site via Facebook:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j… 1.0.Bde09j Purpose
: This cookie is used so that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2111855037SEmPsSfzCOO4JFFl Purpose
: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps to identify login activities and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted Purpose
: This session cookie is set by Facebook for tracking purposes , even if you do not have a Facebook account or are logged out.
Expiration date: after the session ends

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand we have the option of sharing data with Facebook. This enables us to better tailor our offers and promotions to your interests and needs. Data that we receive from Facebook in this way is public data like

Your facebook name
Your profile picture
a stored email address
Friends lists
Button information (e.g. “Like” button)
Birthday date
language
residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit on our site or which products you have purchased from us.

By using Facebook login, you consent to data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php .

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen .

Instagram privacy policy

Instagram privacy policy summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as data on user behavior, information about your device and your IP address. More details can be found below in the data protection declaration. 📅 Storage period: until Instagram no longer needs the data for its purposes ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Instagram

We have built in Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit our website that has an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

Instagram is one of the most famous social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. Our advertisements are only given to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) installed, your browser automatically connects to the Instagram servers. In doing so, data is sent to Instagram, saved and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” are also transmitted. Facebook – and consequently Instagram – understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com , Instagram has set at least one cookie. If that is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have dealt intensively with data processing by Instagram, we cannot say exactly which data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). Our test assumes that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “” Purpose : It is very likely
that this cookie will be set for security reasons in order to prevent falsification of requests. However, we could not find out more precisely. Expiry date: after one year

Name: mid
value: “”
Purpose: Instagram sets this cookie in order to optimize its own services and offers in and outside of Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session

Name: fbsr_111855037124024
Value: not specified Purpose
: This cookie saves the log-in request for users of the Instagram app. Expiration date: after the end of the session

Name: rur
value: ATN Purpose
: This is an Instagram cookie that guarantees functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{” 194.96.75.33 ”: 1901}: 1iEtYv: Y833k2_UjKvXgYe111855037” Purpose
: This cookie is used for marketing purposes by Instagram.
Expiration date: after the end of the session

Note: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where will the data be stored?

Instagram shares the information received between the Facebook companies with external partners and with people with whom you connect worldwide. The data processing takes place in compliance with the own data guideline. For security reasons, among other things, your data is distributed on Facebook servers around the world. Most of these servers are in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you have to delete your Instagram account permanently.

And this is how the deletion of the Instagram account works:

First, open the Instagram app. On your profile page, go down and click on “Help Center”. You are now on the company’s website. On the website, click on “Manage Your Account” and then on “Delete Your Account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and therefore will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a little differently depending on your browser. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. We only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

Instagram and Facebook also process data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

We have tried to give you the most important information about data processing by Instagram. You can read more about Instagram’s data guidelines at https://help.instagram.com/519522125107875 .

LinkedIn privacy policy

LinkedIn Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as data on user behavior, information about your device and your IP address. More details can be found below in the data protection declaration. 📅 Storage period: the data are generally deleted within 30 days ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is LinkedIn

On our website we use social plug-ins from the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The social plug-ins can be feeds, the sharing of content or the link to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing for the European Economic Area and Switzerland.

By embedding such plug-ins, data can be sent to LinkedIn, saved and processed there. In this data protection declaration, we want to inform you which data is involved, how the network uses this data and how you can manage or prevent data storage.

LinkedIn is the largest social network for business contacts. In contrast to Facebook, for example, the company focuses exclusively on establishing business contacts. Companies can use the platform to present services and products and establish business relationships. Many people also use LinkedIn to search for a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are around 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You can’t follow all social media channels individually. Even if, as in our case, it would be worth it. Because we keep posting interesting news or reports that are worth spreading. That is why we have created the possibility on our website to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We consider built-in social plug-ins to be an extended service on our website. The data that LinkedIn collects also helps us to only show possible advertising measures to people who are interested in our offer.

Which data is saved by LinkedIn?

LinkedIn does not save any personal data simply by integrating the social plug-ins. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in, for example to share our content, the platform saves personal data as so-called “active impressions”. Regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.

Your browser establishes a direct connection to the LinkedIn servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this can be, for example, registration data, device information or information about your Internet or mobile network provider. If you call up LinkedIn services via your smartphone, your location (after you have given permission) can also be determined. LinkedIn can also pass this data on to third party advertisers in “hashed” form. Hashing means that a data record is converted into a character string. This allows the data to be encrypted in such a way that people can no longer be identified.

Most of the data on your user behavior is stored in cookies. These are small text files that are usually set in your browser. In addition, LinkedIn can also use web beacons, pixel tags, display tags and other device identifications.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and serve only as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: = 2 & 34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16111855037- Purpose
: The cookie is a so-called “browser ID cookie” and consequently saves your identification number (ID).
Expiry date: After 2 years

Name: lang
Value: v = 2 & lang = de-de
Purpose: This cookie saves your pre-set or preferred language.
Expiration date: after the session ends

Name: lidc
Value: 1818367: t = 1571904767: s = AQF6KNnJ0G111855037… Purpose
: This cookie is used for routing. Routing records the ways in which you came to LinkedIn and how you navigate through the website there.
Expiry date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX Purpose
: No further information could be obtained about this cookie. Expiry date: after 2 minutes

Name: JSESSIONID
Value: ajax: 1118550372900777718326218137 Purpose
: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after the session ends

Name: bscookie
Value: “v = 1 & 201910230812… Purpose
: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiry date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA… Purpose
: No further information could be found for this cookie.
Expiry date: after 7 days

Note: LinkedIn also works with third-party providers. That is why we also recognized the two Google Analytics cookies _ga and _gat in our test.

How long and where will the data be stored?

In principle, LinkedIn retains your personal data for as long as the company considers it necessary to offer its own services. However, LinkedIn will delete your personal data if you delete your account. In some exceptional cases, LinkedIn retains some data in a summarized and anonymous form even after you delete your account. Once you delete your account, other people will no longer be able to see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is required by law. Data that can no longer be assigned to any person will be saved even after the account has been closed. The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and also to delete it. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

How to access the account information on your LinkedIn profile:

Click on your profile icon in LinkedIn and select the “Settings and data protection” section. Now click on “Privacy” and then in the section “How LinkedIn uses your data” on “Change”. In just a short time you can download selected data on your web activity and your account history.

You also have the option of preventing data processing by LinkedIn in your browser. As mentioned above, LinkedIn stores most of the data via cookies, which are set in your browser. You can manage, deactivate or delete these cookies. Management works a little differently depending on which browser you have. The instructions for the most common browsers can be found here:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. We only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

LinkedIn also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

LinkedIn uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige LinkedIn to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

We have tried to provide you with the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy you can find out more about the data processing of the social media network LinkedIn.

ShareThis privacy policy

ShareThis Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as data on user behavior, information about your device and your IP address. More details can be found below in the data protection declaration. 📅 Storage period: the collected data is stored for up to 14 months ⚖️ Legal basis: Art. 6 Paragraph 1 lit. a GDPR (consent), Art. 6 Paragraph 1 lit. f GDPR (legitimate interests)

What is ShareThis?

On our website we have installed functions from ShareThis from ShareThis Inc. (4005 Miranda Ave, Suite 100, Palo Alto, 94304 California, USA). These are, for example, “share” plug-ins from various social media channels. With the help of these functions, you can share the content of our website on social media channels. If you call up a website with a ShareThis function, your data can be transferred to the company, stored and processed. With this data protection declaration you will find out why we use ShareThis, which data is processed and how you can prevent this data transfer.

ShareThis is a technology company that provides website owners with tools to improve website quality. By using the social plugins from ShareThis, you can share the content of our website in various social media channels such as Facebook, Twitter, Instagram and Co. The company offers content sharing for over 40 different channels and is used by over 3 million website operators worldwide. The data collected by ShareThis is also used for individual advertisements.

Why do we use ShareThis on our website?

We want to convince with our content and of course we are happy if our content is also recommended. Then we know we are on the right track. The easiest way to do this is to use the “Share buttons” directly on our website. Thanks to the large number of different social media channels, our content can also be presented to a broad audience. This helps us to become better known and more successful on the internet. The plug-ins also serve you because you can share interesting content with your social media community with just one click.

What data does ShareThis save?

If you share content with ShareThis and you are logged in with the respective social media account, data such as your visit to our website and the sharing of content can be assigned to the user account of the corresponding social media channel. ShareThis uses cookies, pixels, HTTP headers and browser identifiers to collect data on your visitor behavior. In addition, some of this data is shared with third parties after pseudonymization.

Here is a list of the data that may be processed:

Unique ID of a cookie placed in the web browser
General click behavior
Addresses of the websites visited
Search queries through which a visitor came to the ShareThis page
Navigation from website to website if this has expired via ShareThis services
Time spent on a website
Which items were clicked or highlighted
The IP address of the computer or mobile device
Mobile advertising IDs (Apple IDFA or Google AAID)
Information contained in HTTP headers or other transmission protocols used
Which program on the computer (browser) or which operating system was used (iOS)

ShareThis uses cookies, which we list below as examples. You can find more about the ShareThis cookies at https://www.sharethis.com/privacy/ .

Name: __unam
Value: 8961a7f179d1d017ac27lw87qq69V69111855037-5 Purpose
: This cookie counts the “clicks” and “shares” on a website. Expiry date: after 9 months

Name: __stid
Value: aGCDwF4hjVEI + oIsABW7111855037Ag == Purpose
: This cookie stores user behavior, such as the websites accessed, the navigation from page to page and the time spent on the website. Expiry date: after 2 years

Name: __sharethis_cookie_test__
Value: 0 Purpose
: This cookie monitors “clickstream” activity. That means it is watching where you clicked on the website. Expiration date: after the session ends

Note: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and their use.

How long and where will the data be stored?

ShareThis will retain collected data for a period of up to 14 months from the date the data was collected. ShareThis cookies expire 13 months after the last update. Since ShareThis is an American company, data is transmitted and stored on American ShareThis servers.

How can I delete my data or prevent data storage?

If you no longer want to see advertising based on data collected by ShareThis, you can use the opt-out button on https://www.sharethis.com/privacy/ . In doing so, an opt-out cookie is set that you are not allowed to delete in order to keep this setting.

You can also set your preferences for usage-based online advertising at http://www.youronlinechoices.com/at/ in the preference management.

You also have the option of managing, deactivating or deleting data that is stored via cookies in your browser. How the administration works exactly depends on your browser. Here you will find the instructions for the most popular browsers at the moment.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. We only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

ShareThis processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

ShareThis uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige ShareThis to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

If you would like to know more about the processing of your data by ShareThis, you can find all the information at https://www.sharethis.com/privacy/ .

Twitter privacy policy

Twitter Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as data on user behavior, information about your device and your IP address. More details can be found below in the data protection declaration. 📅 Storage period: Twitter deletes data collected from other websites after 30 days at the latest ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is twitter

We have installed Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

As far as we know, no personal data or data on your web activities are transmitted to Twitter in the European Economic Area and in Switzerland simply by integrating the Twitter function. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and are not responsible. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.

For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All of these terms are justified and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called “tweets”. In contrast to Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a global and open news platform. You can also have an anonymous account on Twitter and tweets can be deleted by the company on the one hand and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services through various channels and to communicate with our customers. Twitter in particular has grown dear to our hearts as a useful “little” news service. Again and again we tweet or retweet exciting, funny or interesting content. It is clear to us that you cannot follow every channel separately. After all, you have something else to do. That is why we have also integrated Twitter functions on our website. You can experience our Twitter activity “on site” or come to our Twitter page via a direct link. By integrating it, we want to strengthen our service and user-friendliness on our website.

What data is stored by Twitter?

On some of our sub-pages you will find the built-in Twitter functions. If you interact with the Twitter content, for example by clicking on a button, Twitter can collect and save data. Even if you don’t have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed e-mail addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage mostly takes place via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We will now show you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We cannot guarantee completeness here, as the choice of cookies is always changing and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id
Value: “v1_cSJIsogU51SeE111855037” Purpose
: This cookie stores information about how you use the website and which advertising you may have come to Twitter.
Expiry date: after 2 years

Name: lang
Value: de
Purpose: This cookie saves your pre-set or preferred language.
Expiration date: after the session ends

Name: guest_id
Value: 111855037v1% 3A157132626 Purpose
: This cookie is set to identify you as a guest. Expiry date: after 2 years

Name: fm
Value: 0
Purpose: Unfortunately we could not find out the purpose of this cookie.
Expiration date: after the session ends

Name: external_referer
Value: 1118550372beTA0sf5lkMrlGt Purpose
: This cookie collects anonymous data such as how often you visit Twitter and how long you visit Twitter.
Expiry date: After 6 days

Name: eu_cn
Value: 1 Purpose
: This cookie stores user activity and is used by Twitter for various advertising purposes.
Expiry date: After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966 Purpose
: Unfortunately we have not found any information about this cookie.
Expiry date: after 6 hours

Name: _twitter_sess
Value: 53D% 253D – dd0248111855037- Purpose
: With this cookie you can use functions within the Twitter website.
Expiration date: after the session ends

Note: Twitter also works with third parties. That is why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve its own services and advertising offers, on the other hand the data also serve internal security measures.

How long and where will the data be stored?

If Twitter collects data from other websites, it will be deleted, summarized or otherwise hidden after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that the data collected will be collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can save the collected data until it is no longer useful for the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

In its data protection guidelines, Twitter repeatedly emphasizes that it does not save any data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact with Twitter directly, Twitter will of course also save your data.

If you have a Twitter account, you can manage your data by clicking on “More” under the “Profile” button. Then click on “Settings and data protection”. Here you can manage the data processing individually.

If you do not have a Twitter account, you can go to twitter.com and then click on “Personalization”. You can manage the data you have collected under the item “Customization and data”.

As already mentioned above, most of the data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your requirements. Here you can find instructions on how to manage cookies in the most popular browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also manage your browser so that you are informed of each individual cookie. Then you can always decide individually whether or not to allow a cookie.

Twitter also uses the data for personalized advertising inside and outside of Twitter. In the settings, you can switch off personalized advertising under “Personalization and data”. If you use Twitter on a browser, you can deactivate personalized advertising at http://optout.aboutads.info/?c=2&lang=EN .

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. We only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

Twitter processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Twitter uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Twitter to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

We hope that we have given you a general overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend the Twitter data protection declaration at https://twitter.com/de/privacy .

XING data protection declaration

Xing Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Your IP address, browser data, date and time of your page view can be saved. More details can be found below in the privacy policy. 📅 Storage period: data from Xing users are stored until deletion is requested ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Xing?

On our website we use social plugins from the social media network Xing, the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany. With these functions, you can, for example, share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. When you call up a website that uses a Xing plug-in, data can be transmitted to the “Xing server”, saved and evaluated. In this data protection declaration, we want to inform you about what data is involved and how you can manage or prevent this data storage.

Xing is a social network with its headquarters in Hamburg. The company specializes in managing professional contacts. In other words, unlike other networks, Xing is primarily about professional networking. The platform is often used for job searches or to find employees for one’s own company. In addition, Xing offers interesting content on various professional topics. The global counterpart to this is the American company LinkedIn.

Why do we use Xing on our website?

There is now a flood of social media channels and we are well aware that your time is very precious. Not every social media channel in a company can be examined carefully. We therefore want to make life as easy as possible for you so that you can share or follow interesting content directly on our website on Xing. We are expanding our service on our website with such “social plug-ins”. In addition, the data collected by Xing help us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are really interested in it.

Which data is stored by Xing?

Xing offers the share button, the follow button and the log-in button as plug-ins for websites. As soon as you open a page that has a built-in social plug-in from Xing, your browser connects to servers in a data center used by Xing. In the case of the share button – according to Xing – no data should be stored that could directly refer to a person. In particular, Xing does not save any of your IP addresses. Furthermore, no cookies are set in connection with the share button. This means that there is no analysis of your user behavior either. You can find more information on this at https://dev.xing.com/plugins/share_button/privacy_policy

With the other Xing plug-ins, cookies are only set in your browser when you interact with the plug-in or click on it. Personal data such as your IP address, browser data, date and time of your page access can be stored here on Xing. If you have a XING account and are logged in, the data collected will be assigned to your personal account and the data stored in it.

The following cookies are set in your browser if you click on the follow or log-in button and are not yet logged in to Xing. Please note that this is an exemplary list and we cannot claim to be complete:

Name: AMCVS_0894FF2554F733210A4C98C6% 40AdobeOrg
Value: 1 Purpose
: This cookie is used to create and save identifications of website visitors. Expiration date: after the session ends

Name: c_
Value: 157c609dc9fe7d7ff56064c6de87b019111855037-8 Purpose
: We were unable to find out more information about this cookie. Expiry date: after one day

Name: prevPage
Value: wbm% 2FWelcome% 2Flogin Purpose
: This cookie saves the URL of the previous website you have visited. Expiry date: after 30 minutes

Name: s_cc
Value: true Purpose
: This Adobe Site Catalyst cookie determines whether cookies are generally activated in the browser. Expiration date: after the session ends

Name: s_fid
Value: 6897CDCD1013221C-39DDACC982217CD1111855037-2 Purpose
: This cookie is used to identify a unique visitor.
Expiry date: after 5 years

Name: visitor_id
Value: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32 Purpose
: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiry date: after 2 years

Name: _session_id
Value: 533a0a6641df82b46383da06ea0e84e7111855037-2 Purpose : This cookie creates a temporary session ID that is used as an in-session user ID. The cookie is absolutely necessary to provide the functions of Xing. Expiration date: after the session ends
As soon as you are logged in to Xing or a member, further personal data will definitely be collected, processed and saved. Xing also passes on personal data to third parties if this is necessary for the fulfillment of its own business purposes, if you have given your consent or if there is a legal obligation.

How long and where will the data be stored?

Xing stores the data on various servers in various data centers. The company stores this data until you delete the data or until a user account is deleted. Of course, this only affects users who are already Xing members.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and also to delete it. Even if you are not a Xing member, you can prevent possible data processing via your browser or manage it according to your wishes. Most of the data is saved via cookies. Management works a little differently depending on which browser you have. The instructions for the most common browsers can be found here:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. We only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

We have tried to provide you with the most important information about data processing by Xing. At https://privacy.xing.com/de/datenschutzerklaerung you can find out more about the data processing of the social media network Xing.

Audio & video

Audio & Video Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as contact data, data on user behavior, information about your device and your IP address can be saved. You can find more details on this below in the corresponding data protection texts. 📅 Storage period: data are generally stored as long as they are necessary for the service purpose ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements into our website so that you can, for example, watch videos or listen to music / podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the respective servers of the provider.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or view the respective content on our website.

If you use audio or video elements on our website, your personal data can also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course we want to give you the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of just giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This extends our service and makes it easier for you to access interesting content. In addition to our texts and images, we also offer video and / or audio content.

Which data are stored by audio & video elements?

When you visit a page on our website that has an embedded video, for example, your server connects to the server of the service provider. In doing so, your data will also be transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party provider or not. This usually includes your IP address, browser type, operating system and other general information about your device. Most providers also collect information about your web activity. This includes the duration of the session, the bounce rate, which button you clicked or via which website you use the service. All of this information is mostly stored via cookies or pixel tags (also known as web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out which data is stored and processed in the data protection declaration of the respective provider.

Duration of the data processing

You can find out exactly how long the data is stored on the third-party provider’s servers either further below in the data protection text of the respective tool or in the provider’s data protection declaration. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on the third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted after you leave the website, others can be stored in your browser for a number of years.

Right to object

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. You can find out more about the handling and storage of your data in the data protection declarations of the respective third party providers.

Legal basis

If you have consented that your data can be processed and stored using integrated audio and video elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. We only use the integrated audio and video elements if you have given your consent.

YouTube privacy policy

YouTube Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as contact data, data on user behavior, information about your device and your IP address can be saved. You can find more details on this below in this data protection declaration. 📅 Storage period: data are generally stored as long as they are necessary for the service purpose ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is youtube

We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you call up a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Different data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels in the world. So that we can display videos on our website, YouTube provides a code excerpt that we have built into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

Which data is saved by YouTube?

As soon as you visit one of our pages that has a YouTube video integrated, YouTube sets at least one cookie that saves your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile with the help of cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Further data can be contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.

If you are not signed in to a Google account or a Youtube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y111855037-1 Purpose
: This cookie registers a unique ID in order to save statistics of the videos viewed.
Expiration date: after the session ends

Name: PREF
Value: f1 = 50000000 Purpose
: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices in order to track the GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU Purpose
: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7111855037- Purpose
: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES + AT.de + 20150628-20-0 Purpose
: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security in order to check users and to protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I Purpose
: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL… Purpose
: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM Purpose
: This cookie works by clearly identifying your browser and your device. It is used to create a profile about your interests.
Expiry date: after 2 years

Name: SID
value: oQfNKjAsI111855037- Purpose
: This cookie saves your Google account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL Purpose
: This cookie stores information about how you use the website and which advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where will the data be stored?

The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are stored by Google for a longer period of time. Some data (such as items from “My Activity”, photos or documents, products) saved in your Google Account will be saved until you delete them. Even if you’re not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision – either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser so that Google deletes or deactivates cookies. This works in different ways depending on which browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Legal basis

If you have consented that your data can be processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 Paragraph 1 lit. a GDPR) . In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. Nevertheless, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

YouTube also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .

Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

YouTube subscribe button Privacy policy

We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters in front of a red background and the white “Play symbol” to the left. The button can, however, also have a different design.

Our YouTube channel offers you funny, interesting or exciting videos again and again. With the built-in “subscribe button” you can subscribe to our channel directly from our website and do not have to call up the YouTube website yourself. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to save and process your data.

If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your preset language in this way. In our test, the following four cookies were set without being logged into YouTube:

Name: YSC
Value: b9-CV6ojI5111855037Y Purpose
: This cookie registers a unique ID in order to save statistics of the videos viewed.
Expiration date: after the session ends

Name: PREF
Value: f1 = 50000000 Purpose
: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices in order to track the GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 11185503795Chz8bagyU Purpose
: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube information, for example, on how long you have been surfing on our site, what type of browser you are using, what screen resolution you prefer or what actions you carry out.

YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

Google Fonts privacy policy

Google Fonts data protection declaration summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as IP address and CSS and font requests You can find more details below in this data protection declaration. 📅 Storage period: Font files are stored by Google for one year ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the “Google Fonts” from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested from the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t need to worry that your Google account data will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like.

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License , while others are released under the Apache license . Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a quick loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

Which data is saved by Google?

When you visit our website, the fonts are downloaded from a Google server. This external call transfers data to the Google server. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google and is therefore protected. With the usage figures collected, Google can determine how well the individual fonts are being received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database by Google Fonts. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

It should be noted, however, that with every Google Font request, information such as language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser are automatically transmitted to the Google server. It is not clear whether this data is saved or not clearly communicated by Google.

How long and where will the data be stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. With this, Google is pursuing the goal of fundamentally improving the loading time of websites. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=111855037 . In this case, you only prevent data storage if you are not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore have unlimited access to a sea of fonts and thus get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=111855037 . Although Google deals with data protection issues there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the detection by Google fonts are.

We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . Nevertheless, we only use Google Font if you have given your consent.

You can also read which data is generally recorded by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/ .

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have integrated the Google fonts locally, ie on our web server – not on the Google servers. As a result, there is no connection to Google servers and therefore no data transmission or storage.

What are Google Fonts?

In the past, Google Fonts was also called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides for free. With Google Fonts you could use fonts without uploading them to your own server. But in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts.

Google Maps privacy policy

Google Maps Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as entered search terms, your IP address and also the latitude and longitude coordinates. You can find more details on this below in this data protection declaration. 📅 Storage period: depending on the stored data ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google’s servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this.

Google Maps is an internet map service from Google. With Google Maps you can search for exact locations of cities, sights, accommodations or companies online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to get to us. You can find the route for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

Which data is saved by Google Maps?

In order for Google Maps to be able to offer its full service, the company has to record and save data from you. This includes the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage takes place on the Google Maps website. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ111855037-5 Purpose
: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee that the data stored is complete. Changes can never be ruled out, especially when using cookies. In order to identify the NID cookie, a separate test page was created, where only Google Maps was integrated.

How long and where will the data be stored?

The Google servers are located in data centers all over the world. Most of the servers are located in America, however. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be accessed more quickly and is better protected against any attempt at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will still be protected almost certainly.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion function of location and activity data introduced in 2019, information on location and web / app activity – depending on your decision – is stored for either 3 or 18 months and then deleted. In addition, you can manually delete this data from the history at any time via the Google account. If you want to completely prevent your location from being recorded, you must pause the “Web and app activity” section in your Google account. Click Data & Personalization, then click the Activity Settings option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you are using, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the detection by Google Maps, represents.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . Nevertheless, we only use Google Maps if you have given your consent.

If you want to find out more about Google’s data processing, we recommend the company’s own data protection declaration at https://policies.google.com/privacy?hl=de .

Google reCAPTCHA privacy policy

Google reCAPTCHA data protection declaration Summary 👥 Affected persons: Visitors to the website 🤝 Purpose: Optimization of our service performance and protection against cyber attacks 📓 Processed data: Data such as IP address, browser information, your operating system, limited location and usage data You will find more details below in this Data protection. 📅 Storage period: depending on the stored data ⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is reCAPTCHA?

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human and not a robot or other spam software. We understand spam as any unsolicited information that comes to us electronically. With the classic CAPTCHAS, you mostly had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. In most cases, it is sufficient to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don’t even have to check the box anymore. How this works exactly and, above all, which data is used for it, you will find out in the course of this data protection declaration.

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. The most common use of this service is when filling out forms on the Internet. A captcha service is a type of automatic Turing test that is designed to ensure that an action on the Internet is carried out by a human and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person determines the distinction between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but are very difficult for machines. With reCAPTCHA you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. All you have to do here is tick the text field “I am not a robot” or, with Invisible reCAPTCHA, even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and the tool then runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the probability that you are human before entering the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of all kinds can safely stay at home. That is why we do all we can to protect ourselves and offer you the best possible user-friendliness. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google in order to determine whether you are really human. reCAPTCHA therefore serves the security of our website and consequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible in order to “spam” on forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

Which data is saved by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the actions on our website actually originate from people. The IP address and other data that Google needs for the reCAPTCHA service can therefore be sent to Google. Within the member states of the EU or other signatory states to the Agreement on the European Economic Area, IP addresses are almost always shortened beforehand before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged into your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. ReCAPTCHA then sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data does not claim to be exhaustive. Rather, they are examples of data that, to our knowledge, are processed by Google.

Referrer URL (the address of the page from which the visitor comes)
IP address (e.g. 256.123.123.1)
Information about the operating system (the software that enables the operation of your computer. Known operating systems are Windows, Mac OS X or Linux)
Cookies (small text files that save data in your browser)
Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
Date and language settings (which language or which date you have preset on your PC is saved)
All Javascript objects (JavaScript is a programming language that enables websites to adapt to the user. JavaScript objects can collect all possible data under one name)
Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click the “I am not a robot” tick. With the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and which data Google stores exactly cannot be found out in detail from Google.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-111855037-8 Purpose : This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, the effectiveness of the advertising can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net. Expiry date: after one year

Name: 1P_JAR
Value: 2019-5-14-12 Purpose : This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show relevant advertisements to users. The cookie can also be used to prevent a user from seeing the same ad more than once. Expiry date: after one month

Name: ANID
Value: U7j1v3dZa1118550370xgZFmiqWppRWKOr Purpose : We could not find out much information about this cookie. In Google’s data protection declaration, the cookie is used in connection with “advertising cookies” such as. B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is saved under the domain google.com. Expiry date: after 9 months

Name: CONSENT
Value: YES + AT.de + 20150628-20-0 Purpose : The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also provides security to check users, prevent fraudulent login information and protect user data from unauthorized attacks. Expiry date: after 19 years

Name: NID
Value: 0WmuWqy111855037zILzqV_nmt3sDXwPeM5Q Purpose
: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. So you always get tailor-made advertisements. The cookie contains a unique ID in order to collect personal settings of the user for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc111855037-4 Purpose
: As soon as you have checked the “I am not a robot” checkbox, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is also used to distinguish between users.
Expiry date: after 10 minutes

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of their cookies again and again.

How long and where will the data be stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored, Google does not clearly state, even after repeated inquiries. Without having received a confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google Servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The different data protection regulations of Google apply for this.

How can I delete my data or prevent data storage?

If you do not want any data about you or your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=111855037 .

So if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

Legal basis

If you have consented that Google reCAPTCHA may be used, the legal basis for the corresponding data processing is this consent. This agreement provides, according to Art. 6 para. 1 item a DSGVO (consent) the legal basis for the processing of personal data, as may occur in the detection by Google reCAPTCHA is.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests) . We only use Google reCAPTCHA if you have given your consent.

You can find out a little more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/ . Google goes into the technical development of the reCAPTCHA in more detail here, but you will look in vain for precise information about data storage and data protection issues. A good overview of the basic use of data by Google can be found in the in-house data protection declaration at https://www.google.com/intl/de/policies/privacy/ .

All texts are copyrighted.

Source: Created with the data protection generator from AdSimple

Privacy Policy, Cookies and Imprint

imprint

EU dispute settlement

Liability for the content of this website

Liability for links on this website

Copyright notice

Photo credits

Data protection